Sunday, January 20, 2013

11 values

                                                                     Football first

In everything that we do, football must always be the first and most important element that we take into
consideration.
Football is a game before being a product, a sport before being a market, a show before being a
business.



Pyramid structure and subsidiarity

At international and European level, the autonomy of
sport is reflected by the pyramid structure of football.
FIFA, UEFA and the national associations work hand in
hand,while respecting the principle of subsidiarity.
This allows us to defend the interests of football in the
best possible way.








Unity and leadership

UEFA does not operate by dictat. We will continue to show strong leadership but operate in a
spirit of consensus. In addition to the national associations, we will involve all stakeholders
(leagues, clubs, players) in the decision-making process in European football, in particular
through the Professional Football Strategy Council, so that the Executive Committee can take
the right decisions. And we will aim for closer relations with football fans, without whom there
would be no professional game.

Good governance and autonomy

UEFA and its member associations are committed to good governance. Good governance
means openness, democracy, transparency and responsibility. In this spirit, UEFA defends
the autonomy of sports structures, so that football bodies – with national associations in the
lead – are the ultimate decision-makers in matters concerning football, with no undue
interference from governments.


Grassroots football and solidarity

Football is based on the grass roots, played everywhere by men and women, boys and girls.
The top professional level is just the tip of the iceberg. UEFA will continue with, and even
strengthen solidarity, both to protect the future of football and to deliver the wider benefits that
our sport brings to society as a whole. And it is also because the strength of football lies in
its grass roots that we have to preserve the local, regional and national identities of our game,
always in accordance with the law.

Youth protection and education


As governing body of European football, UEFA has both a sporting and a moral responsibility.
The international transfer of minors entails many risks. Let's not forget that players under the
age of 18 are children or adolescents. We want to protect the future of children in football and
stop them being uprooted to foreign countries when they are much too young.










Sporting integrity and betting

Betting is a source of funding but also a risk for football, especially to the integrity of
competitions. It is only right that football obtains its fair share of income from betting.
However, our primary focus must continue to be a total commitment to protecting sporting
integrity and the proper running of our competitions, in order to preserve the true spirit of our
game.











Financial fair play and regularity of competitions

UEFA supports fair play both on and off the pitch. Financial fair play means that clubs
operate transparently and responsibly, to protect both sporting competition and the clubs
themselves. Financial fair play means clubs not getting into a spiral of debt to compete
with their rivals but rather competing with their own means, ie the resources they generate.










National teams and clubs

National team and club football are vital and complementary elements of football. UEFA
will remain committed to ensuring that this balance is maintained and even strengthened,
as the development of our game at national, European and international level depends on it.

Respect

Respect is a key principle of football.
Respect for the game, integrity, diversity,
dignity,players' health, rules, the referee,
opponents and supporters. Our message is
clear: zero tolerance against racism, violence
and doping. Football unites people and
transcends differences. The colour of the skin is
invisible under the jersey and, for UEFA, this will
always be so. Racism and any other forms of
discrimination will never be tolerated. UEFA
will not tolerate violence either on the pitch or in the stands. Football must set an example.











European sports model and specificity of sport

UEFA is a European body and we remain totally committed to the European model of sport,
a model characterised by promotion and relegation, the solidarity principle, as well as open
competitions and opportunity for all. This is what sport – and especially football – is all about.
We have to protect this model because sport is not simply a business like any other and we
cannot allow it to be treated as such. We will continue to defend the specificity of sport and
are convinced that our arguments will prevail for the good of football.

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